taken from PUBLISHER'S WEEKLY
I have a friend — let’s call her “me” — who recently became interested in an unconventional topic. (Lest your curiosity lead you in bizarre directions, let me assure you that no weapons dealing or illegal activity of any kind were involved.) In researching books I might want to read, I quickly realized how little privacy is left to the modern-day consumer.
Think about it. Anyone can come into The Flying Pig, or another store, plunk down some cash, and leave with a book no one can or will trace. Nor will that purchase generate recommendation lists that pop up whenever the customer—or his wife, or children—logs on to the website. No one at the bookstore will sell that information to marketers in order for them to build profiles of customer preferences, spending habits and abilities. No one will violate that reader’s freedom to read, or his privacy.
That is no small wonder in this day and age when every street corner has a surveillance camera, and every online click garners a cookie. READ MORE.....